A Guide To Publish-ready Branding Design

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A Guide To Publish-ready Branding Design

You wake up in the morning as the sturdy phone-alarm wreaks havoc. Rejuvenated, you get off the most comfortable bed, brush your teeth with the minty-fresh toothpaste. Before you head to make some breakfast, turn on your water purifier and drink a lot of water ’cause staying hydrated is important.

Did you notice what we did there?

Yes, you are surrounded by brands. From your Apple iPhone, Sleep Well mattress, Colgate toothpaste to Kent water purifier, your day starts with brands you brought into your space. And they’ll continue to play a part as long as you want them to. Which is why your branding design will help you make a mark both before and after you have reached your audience.

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Branding constructs a unique presence for your brand in the market and catches attention
to retain customers for the long-run.

The design creates an identity which represents your brand. If you are looking to create a logo, business card, website, merchandise or more, it all falls under the umbrella of 'branding'. Explore the designs at thebranddesign.in and begin the process of creating a final output of innovative brand designs with ease. But first begin by asking how will the brand think, act and appear.

Branding constructs a unique presence for your brand in the market and catches attention to retain customers for the long-run. The design creates an identity which represents your brand. If you are looking to create a logo, business card, website, merchandise or more, it all falls under the umbrella of 'branding'. Explore the designs at thebranddesign.in and begin the process of creating a final output of innovative brand designs with ease. But first begin by asking how will the brand think, act and appear.

 

This step by step task of creating branding designs begins by fit for publishing surely starts with the Logo.

The symbol of your brand, logo, stands at a significant position in the list of things that’ll help your product/service get recognized. Besides the thought that goes into developing a creative logo that connects well with your target audience, there are several design aspects to consider. Here’s a quick look at it:

Logo Design
Color Palette
Visual Elements
Graphic Style
Brand Guidelines

Imagine, while driving down the road, you spot the bright yellow 'M'. Felt like grabbing something from McDonald's?

Us too! Similarly, kids hunt the egg-shaped Kinderjoy at the supermarket and unleash their puppy-dog eyes upon us. And these are just food brands! There are at least three brands we recognize in every area of industry that’s surrounding us. It’s a lot, right? And you see, they all have a visual individual identity of their own. We experience these through any media whether it’s digital, print or even outdoor. So the question is how you want your brand to fit in the customer’s life.

Choose Your Shapes & Grids

Delicate approach can be good for a Cosmetics brand whereas a strong approach suits Constructions brand/service.

Select Shape Style

Which can be color-filled, gradient, outline or combination of all

Pick A Layout
Based On Elements Of Design

For a logo design symbol, wordmark and tagline can be a elements and for letterhead design logo, address, email, phone number, tax ID can be a elements.

The visual image created while designing depends on whom you're designing for

i.e. whom you're selling to. Hot Wheels or Lego - both are toy brands meant for kids but targeted to both parents and children.

The color palette is at the heart of visual appeal that goes beyond aesthetic.

Creating a feel, the brand colors attach a mood to its personality. Food brands usually opt for bright colors like red or yellow, while healthcare brands opt for a blue or green. Needless to say, the first thing you associate a product/service with is via the colors which leave an imprint on your mind.

The visual elements like typography and mascots are important factors.

The more clear, unique and interesting the visual elements are, the more appealing it is to your audience. Genius graphic designing can brilliantly illustrate via typograph. As many logos can be purely typographical but it’s not limited to just that. Fonts form a strong brand identity – remember Cadbury? Similarly, packaging plays a major role in grabbing eyeballs in a sea of products.

The Graphic Style of your brand includes everything from business cards to your advertisements. It basically clubs your visual game and brand identity to give you brand personality. Here, the brand’s tone of voice sets the manner in which you speak with the audience. Basically, it reflects the brand’s persona and helps you connect with the customers.

Finally, it all comes together in the style guide as the designed and developed elements are recorded. Thus, the Style Guide keeps an account of brand identity to maintain continuity.

Here’s everything you need to know to make a publish-ready branding design!

Just keep in mind that a strong market research with a business goal is a must-have to create an unparalleled branding output!

Be sure to check the rest of our graphic design topics.

Save The Design By Saving It Right!

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Save The Design By Saving It Right!

Have you taken a print of your artwork and found it highly unsatisfactory? Yep, we know how annoying it is for both the mind and the pocket when the designs just won’t look right after printing. Allow us to unveil where it all could go wrong, the final file making part of the design.

Designing as we know takes at least one good dose of imagination but there’s more to this than what meets the eye. We all began somewhere with an inspiration or a muse but a technique is only mastered with a solid base of knowledge. So let’s begin at the end here, as we take you through the last but the most critical stage of designing – Saving your design in the correct format.

understand what you are designing and what your goal is as we have certain output parameters to follow

Saving

your design
in the correct format

Basically, knowing what your target is helps you play better. There are four main file formats for saving your graphic design i.e JPG, PNG, GIF and SVG. Each of these file formats has its plus and minus points and a distinct usage to highlight the visual importance of an image or design. Graphic design falls into the deemed category of ‘raster’ or ‘vector’ so your artwork has to be saved to a particular format based on the output you require for your project.

Cracking these two categories is a piece of cake, all you need to know is that Raster images are either made up of pixel-based programs, captured with a camera or a scanner. They are images that have a finite number of pixels and can lose quality when scaled higher. JPG, PNG and GIF are formats perfect for raster images. 

And now about the second one – Vector! Vector graphics are generated with design software and can be sized as much as possible without losing quality. SVG is best for vector images, while you can also save a vector graphic as a JPG or PNG but there are obvious limitations to its quality.

Remember as kids, we couldn’t always eat candies, sweets and cakes all the time? We would critically plan it so we can enjoy it to the fullest. Like when we were watching our favorite cartoon or with our friends or sometimes when no one was looking. Similarly, we have to apply that ninja-like technique here. We now know that these file formats carry their pros and cons so let’s dive in and see how we can make the most out of each!

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JPG

JPG, also known as JPEG, is the most common raster file format meant for images. It's best for non-moving images and other files that don’t require transparent backgrounds.

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Pros:

•Best for high-quality images
•Has the smallest file size
•Compatible on the web or any device
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Cons:

•JPGs don't support transparent backgrounds
•Image quality can be drastically reduced if compressed excessively

PNG

It's a raster format known for being more versatile than a JPG. PNG can support over 16 million colours, transparent backgrounds or even an alpha channel. They can be used for graphics that are to go on non-white backgrounds, for instance - all-white logos or icons on a black background.

Pros:

•One can have a transparent background for layering an image on colored backgrounds
•Great for graphics with sharp edges, logos, icons, text graphics and more
•Can be compressed without the risk of losing as much quality as a JPEG

Cons:

•File sizes can be heavier than a JPG
•Not meant for animation

GIF

A raster format that allows you to have animated images set in an order that creates motion.

Pros:

•Create animated images
•Supports transparent backgrounds

Cons:

•Image quality and file size depend on the number of colors used. Also there's a limit: one can use an image with 256 colors only.
•So, more colors in the image lead to a sharper image but a larger file size. While fewer colors in the image lead to a grainier image but smaller file size.

SVG

It is a vector format to enable sharp graphics and manipulable objects on the web. SVG can be developed and edited in various vector programs like Adobe Illustrator, Inkscape and Sketch. SVG can be used for logos, icons, graphics and other illustrations used on the web.

Pros:

•Flexibility for developers (can change settings including color and size)
•No limit to the use of number of colours in the image
•Infinite sizing of the vectors (maintaining quality)
•Small file size
•Supports animation

Cons:

•Not great for detailed pictures as it is rendered using points and paths rather than pixels

Go ahead, imbibe this info into practice and you are good to go!