Graphic Design And Tones Of Brand Design In Visual Identity
It’s not hidden how overwhelming building a brand can be. Nowadays competition between businesses is rather honed. To be clearly better or more significant than someone among the crowd, a company needs to be unique and recognizable by customers. A strong brand design is what stands behind each successful product.
So are you wasting hours of your time trying to grow your business without a plan? Here’s how we can help you understand the need to build your business with a solid brand identity or brand design.
As we see and learn, we have realized the need to follow the below Venn diagram of brand identity in brand development.
So what is brand identity?
Brand identity is what makes you immediately recognizable to your customers. Your brand identity is what forges the link between you and your customers, builds customer loyalty, and determines how your customers will distinguish your brand.
Cut across the noise and deliver a clear message
Create a brand with a consistent visual style that goes with your visual study staying goal-focused
Be regarded and trusted by your customers
How to develop a strong brand identity?
Firstly, you need to have a clear understanding of the key components that define your brand before you start building one.
If you’re having trouble reckoning out who you exactly are, calm the panic. Sometimes, all you need is simple brainstorming to help you get clarity on who you are as a brand.
Ask these questions to yourself:
Why did we start this company?
What beliefs and values are important to us as a company?
What makes us better than others?
How could we describe our brand in three words?
Once you’ve decided who you are as a brand, it’s time to build the identity that will bring your brand to existence and show who you are to the people who matter most:
your customers
Design: the true foundation of your brand identity
So, how exactly do you design and build a brand identity that will take your business to the next level?
The key components to develop your brand design is to start creating your design assets from the ground up and lock in the basics of your design structure taking into consideration the styles of design like,
Typography
Typography is the font you choose for your branding materials. It’s particularly important to choose logo fonts and brand fonts wittily.
Colour Palette
Your potential customers have psychological ties to different colours, and using branding colours and logo colours strategically can have a serious impact on how your brand is perceived by your audience.
Forms/Shapes
When it comes to your designs, you need to think about form and shape. For instance, a logo that is all rounded and soft-edged will inspire a very different reaction from a logo that’s sharp and square.
After putting all these graphic components together you will get a clear view of your brand, knowing what colors, fonts, and shapes to use for viewers to remember.
We hope you enjoyed learning about graphic design and tones of brand design!
Be sure to check the rest of our graphic design topics.